GIVING AWAY BRANDED PROMOTIONAL PRODUCTS WORKS
THE FACTS!!
1. 52% of people who received promotional products went on to do business with the advertiser.
2. 100% of those people who did business with the advertiser received a branded promotional product as a thank you.
3. 89% of those clients are now on a database that receives monthly product updates
4. 72% of those people went on to do business again with the advertiser.
When people feel a connection with a supplier loyalty is the result
HOW TO MAKE BRANDED PROMOTIONAL PRODUCTS WORK FOR YOU
1. Tagline, tagline, tagline and I will say it again USE A TAGLINE on your giveaways. A tagline is a short message that describes your company. Whether it’s your morals, ethics or just something catchy. They make your company stand out and they help people remember you.
My tagline is ready, willing & able.
a) it has my name in there,
b) it implies I am easy to get on with
c) it implies that I am very capable of doing the job.
d) plus it has an overtone from an old saying from many years ago. Which implies that I have a sense of humour.
Remember Novis and their tag line Show us your Crack!
a) It implies that they repair windows
b) It has an overtone which implies that they have a sense of humour
c) Its catchy sort of naughty! And people remember that.
WHAT TYPE OF PROMOTIONAL PRODUCTS DO CLIENTS KEEP
1. Use promotional products that your customer will relate too. Try and match the message/tagline to the product. Your recipients will love wearing or showing off their cool, funny, snarky, or witty promotional items, and your brand will be associated with the fun.
2. Use promotional products that are useful to your customer. e.g. give a beanie in the winter and a cap in the summer.
3. Use promotional products that are well made. Make sure you see a sample of the product first to ensure that it is well made. Poorly made products will instantly reflect on your reputation and not in a good way.
4. Keep the advertising clean – company logo, website address and tagline.
5. Be creative with your tagline – Why put yourself in the box of having to use the messaging your company uses all the time? Take the opportunity of ordering promotional items to create something unique and maybe even a little cheeky.
6. Please keep in mind that we are coming into summer so a seasonal themed product should be a serious consideration.
TOP 15 BRANDED PROMOTIONAL PRODUCTS FOR THIS SPRING AND SUMMER
1. HEADWEAR – Caps for the summer!
2. VACUUM DRINKWARE – Cups that keep drinks cold for 12 hours!
3. SAFETY PRODUCTS – protection from the sun!
4. TSHIRTS – the biggest seller!
5. TOTE BAGS – everyone is using them now!
6. PENS – the best marketing tool EVER!
7. FRIDGE MAGNETS – timeless!
8. KEYRINGS – useful!
9. STUBBY HOLDERS – you just gotta have one in the summer!
10. FLASH DRIVES – Keep your photos safe!
11. COOLER BAGS – no more hot sandwiches!
12. PICNIC PRODUCTS – sand, sun, beach, swimming = FUN!
13. COFFEE MUGS – we are the coffee lovers of the world!
14. SUMMER THEME – lets face it – its coming!